Simple easy tips, tricks, and strategies to ensure your online marketing success. Each idea costs little or nothing to implement, but will pack a big ROI onto your bottom line. Enjoy!
Sunday, March 29, 2009
SES: Key Points in Launching a Global Website
This session was by far my least favorite. The panel wasn't ready or engaging, and the subject wasn't really what I was there for. I don't know why I picked it really.The talk was primarily about how Google has different searches set up in different countries such that if you search for "Utah Real Estate" from France, you'll get a list of websites found in the French directories. Also, the panel noted that even if your website is displaying in another country that speaks English, you need to make allowances for things like the "King's English." You want to localize your site (example, change favor to favour) and also translate your site (pants mean underwear in England).
All excellent things to think about, but not where I am at right now.Next!
An insightfull post"SES: Key Points in Launching a Global Website".And I would like to say that I'm living my dream of owning my own business and working from home earning equally or more than the regular jobs by using http://debtfreeliving.ownanewbusiness.com.
Why Aren't More Businesses Big Hitters on the Internet?
As a long-time Internet Marketer, I feel frustrated with the steady stream of confusing misinformation that frequently emanates from the mysterious and cryptic Internet Marketing world. From its infancy, the field has been more about a few techie-geeks in charge (Google is a good example here) while the rest of us scramble to decode what it is we are supposed to do for Internet Success.
However, with the advent of Social Media, this leaves people in charge of their own Internet Destiny with less interference from the ruling few. Marketers are now free to do what they do best, with tools that they understand, and with measurable results. No more dark shadows people, a new day has come.
Internet Marketing is still uncharted territory, widely considered a new frontier yet to be conquered. However, when the rubber hits the road, marketing your business on the Internet is not as difficult or expensive as "experts" would have you believe.
In fact, there are a multitude of techniques and tips that *anybody* can use TODAY to improve consumer targeting, improve customer conversion and retention, and improve overall web presence using organic techniques (mostly FREE techniques). But where does Business find out this relevant information, and how can they stay on top of the ever-shifting curve?
I constantly scan sites and information sources for cutting-edge information developing from this new frontier. I aggregate what I find, make it simple and easy to understand, apply it to my own business, and then post it here.
Keep in mind that there are 3 critical areas in your online business strategy where you can immediately begin to apply and reap the benefits of organic online marketing techniques:
1) Your Website. This involves building, testing, using analytics, and constantly revamping your website strategies. Your website and marketing techniques should evolve with your customer, who in turn is constantly evolving themselves. this step doesn't have to be expensive or difficult.
2) Internet Marketing. Cutting edge strategies that facilitate successful connections between you and your customers, measure their buying cycles, and that ultimately increase your bottom line. Exactly how do you drive people to your websites? Who do you drive to your sites? What makes people act and respond the way that they do? Businesses should be constantly asking these questions.
3) Customer Relationship Management. Engaging and retaining people/prospects/customers once they arrive to your site. This is the most neglected and therefore the weakest link in Business's online efforts. If this fails, it all fails.
In all three of these areas, always keep in mind who your customer or client is and focus your marketing efforts accordingly. Who your customer is will shape every other decision that you make.
This blog will reveal free, simple techniques towards making and keeping your business an Internet big-hitter. Let's roll up our sleeves and get to work.
About Jennifer Bunker
Jennifer Bunker currently owns a Real Estate Brokerage, Coldwater Creek Properties, in Utah. She applies all of the Organic Internet Marketing strategies, tips and trends she discusses here to her own business, with much success.
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An insightfull post"SES: Key Points in Launching a Global Website".And I would like to say that I'm living my dream of owning my own business and working from home earning equally or more than the regular jobs by using http://debtfreeliving.ownanewbusiness.com.
ReplyDeleteThanks,
gladwin- Own a new business