Okay, so I admit it. Like many other people, my initial foray into Twitter was less than stellar. I configured it, looked at it, and then decided it was no big deal. I left my account idle for several months after that.
Then, I attended SES NY in March. Guy Kawasaki gave the keynote and it took him all of about 2 minutes to open my eyes WIDE to the benefits of Twitter for business. I couldn't wait to get back to my office and get going. And that's what I've been doing for a month.
Since I am a Facebook junkie, I already carefully balance my personal and professional relationships there. I've reached a sort of "homeostasis" or happy balance with my little community there and I'm happy with that. So in setting goals with how I would use Twitter, I decided initially to indulge my own interests and hobbies. I began to tweet to the twitterverse everything that I read online in the morning before I get to work. I figured I'd eventually attract others who like the same subjects.
And attract I did. Much to my complete surprise, I attracted about 100 followers a day. I learned early on that it is polite to follow your followers, so I did that too. I didn't tweet much personal stuff (left that for Facebook) but basically I began to build a little library on Twitter (found under my Profile) of interesting articles that I might want to read again. I admit to being a book hoarder in RL, and as it turns out, I'm hoarding articles online! Go figure.
Anyway, what this means is that one big way I use Twitter is as an online library for myself.
Also, when using the Search function, I was able to follow others who are tweeting about the subjects that I enjoy. By following them, they followed me. Now I am to nearly 2,000 followers and I have learned a boatload of new information, have made new Utah contacts, made news people contacts, met other vegans, found dog lovers, and connected with politicos that I would never have had access to before. Since these are my interests, I'm really in heaven. I spend about 1 hour in the morning and one hour at night reading the news and then twittering it. (I had to impose strict rules for myself or I would spend a lot more time than that twittering).
Like anybody new to Twitter, I've also attracted my share of MLMers and Online Marketers as followers. I just let them follow and find that eventually they drop off when I don't show interest. Twitter is full of snubs like that, but nobody's feelings are hurt because we just aren't close enough to care. I also love that you can connect or snub in 140 characters or less. It's a Type A person's dream come true.
So, now I LOVE Twitter and plan to become a force in the subjects that interest me. Quite a self-indulgent hobby, I know! I hope I see YOU in the Twittersphere!
More on how I use Twitter for business in Part 2.
I would be thrilled to have you follow me at www.twitter.com/jenniferbunker